Dell Global Channel Chief Greg Davis has made channel program fairness and transparency a cornerstone of the Dell channel effort. That channel program "fairness and transparency" came through loud and clear in a Davis post in response to my blog post, "Is Dell Dealing From A Stacked Deal Registration Deck?" First off, Davis gets down to the real Dell Deal Registration numbers. Dell partners have received over $2.8 billion in opportunities on an astronomical 22,771 deals that have gone through Dell's deal registration program, he says. What's more, Davis says the number of Dell partners using deal registration is on the rise. He says 37 percent more partners used deal registration in the first quarter this year versus the fourth quarter last year. Davis also emphasizes that fairness and transparency are paramount in the deal registration program. "When a partner enters a deal into our system, a neutral analyst team reviews the deal to make sure it is complete and meets the criteria for our program," he says."The deal is then checked to ensure the deal revenue will be incremental (i.e. not registered by another partner or Dell’s direct teams), and if it is, the deal is approved. Dell Direct does not approve or deny deals." Davis also emphasizes that it is factually incorrect to state that the 30 percent of deals that Dell chooses not to accept are simply deals that Dell Direct is taking. In fact, he says that 25.5 percent of deals are rejected because they do not meet criteria like deal registration minimum or because the deal lacks enough detail to be registered. In the last three weeks, Davis says 29 percent of the deal registration rejects "were due to not meeting the deal registration criteria, 48 percent were due to other partner registrations, and only 23 percent were due to the deal being worked by our direct teams before the partner registered it." Davis, to his credit, is making sure dealers get the real numbers so they know that Dell is serious about building a broad and deep channel. And he is not shy about delivering the numbers or the channel program transparency to prove that you can teach an old direct sales dog new tricks.