The Real Channel

3 Posts tagged with the group tag

That’s the view of a top Sage partner who vented in the wake of the failure of Sage’s largest partner, MIS Group of Dallas, Texas.

The partner points to shrinking reseller margins and Sage’s failure to keep its MAS90/200 product current. “They are years behind on the 4.x rewrite and have not added any of the market demanded features like multi-bin and multi currency,” says the partner. “Instead they keep claiming how much money they spend (without any progress). In the mean time they are shrinking resellers margin and cutting the reseller maintenance margin. It’s no wonder that MIS group failed when you add obsolete product to a market where new sales are dramatically off. Expect this to play out for more resellers. Sage is totally destroying its reseller channel at an alarming rate.”

The Sage partner says that even Sage employees are worried and acknowledge the problem, but “no one in management does anything to make it better.”

“They do continue to promise to be profitable by cutting reseller margins but that isn’t going to work,” says the partner. “Their coveted maintenance revenue stream is about to constrict it a manner that will cause a large drop in revenue and there won’t be anything they can do about it because their resellers and probably more importantly the end user customers are fed up with Sage’s bullying behavior.” 

That “coveted maintenance revenue stream” is under fire from both customers and solution providers. “The VAR has to mostly make money from new license sales and implementations - support alone certainly won't keep the lights on,” says another solution provider in a ChannelWeb Connect post. “But the publisher keeps nearly 100 percent of the highly lucrative ongoing maintenance stream- which is where the fat publisher operating margins come from.   When new sales evaporate, the VAR's business model can turn bad in a hurry.”

“I do think that the channel will shift to the subscription model - where the VAR keeps a percentage of ongoing subscription fees forever,” says the partner. “Think about the difference in a VARs business model when you can keep 30 to 50 percent of the ongoing subscription fees of every client you have ever signed up - you'd build a significant ongoing revenue stream, so you could weather a storm like we are having now. Why should only the SAP's, Microsoft's, Oracle's and Sage's get to benefit from ongoing, 90 percent plus margin ongoing revenue streams?” Good question. Sounds to me like a clarion call for a recurring revenue managed services model which begs the question: why aren't more vendors bringing a managed services business model to the channel table?

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It’s a question worth asking given the sudden death of Sage’s largest software partner, MIS Group of Dallas, and Microsoft’s recent partner moves that are taking center stage this week at Microsoft’s annual Worldwide Partner Conference in New Orleans.

David Siegel, a Microsoft and Sage business consultant based in New Orleans, takes on that very question in a blog post in our ChannelWeb Connect Community.

“We have seen recent indications from both Microsoft and Sage that they want to concentrate their channel business with larger VARs,” said Siegel. “In Microsoft’s case, this means firms with at least 50 employees. Perhaps the fate of one of the country’s largest midmarket VARs will lead the channel management leadership at both companies to rethink the ‘bigger is better’ mind-set.

“There is a role in the marketplace for both the large VAR with broad product/service offerings and geographic coverage as well as for the small VAR who successfully serves customers with five or fewer consultants and deep expertise in one or two solutions (Wayne Schulz, who too modestly calls his firm a ‘small nobody VAR,’ is an excellent example),” said Siegel.

Siegel’s right. Vendors like Microsoft and Sage are trying to focus on fewer midmarket partners. Don’t let anyone fool you. That’s what Microsoft’s much-ballyhooed decision to overhaul its channel partner program -- including doing away with the current "Gold," "Certified" and "General Register" designations in favor of ranking partners according to their competencies -- is all about.

It’s no mistake that at the same time Microsoft announced the partner overhaul it has eliminated  telephone support for thousands of its partners. The changes come after Microsoft laid off an undisclosed number of Telephone Partner Account Managers (TPAMs) who provided sales assistance aimed at helping partners close deals and navigate the Microsoft bureaucracy, sources said.

Some Microsoft partners say the move is a precursor to decreasing its partner base as it moves to a cloud computing model. Microsoft, meanwhile, insists that it has some 640,000 channel partners and wants to grow its partner base to more than 1 million during the next two to three years. Who’s kidding who? One million!  Microsoft may be interested in 1 million consultants around the world. But it definitely isn’t interested in 1 million partner companies.

The fact is both Microsoft, Sage and a number of big players are moving to the bigger-is-better mind-set. That mind-set, however, is code words for cutting partner costs in the midst of the current economic downturn. The MIS Group’s death is a sign of the times. Bigger doesn’t mean you can’t fail. It just means that more people feel it when the giant falls.


What MIS Group’s failure shows is that the bigger is better channel strategy is a foolish play. And for my money, you’d be wise to make sure you have the right mix of big partners and smaller partners. Smaller partners like Siegel and Schulz are more often than not smarter and have more talented technical help than some of the larger midmarket VARs. This is not an indictment of any midmarket partner, just a plain fact that often smaller partners will do a better job than a larger, more scattered and distracted partner.

 

What do you think of the bigger-is-better channel partner strategies from the likes of Sage and Microsoft?

 

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The biggest question hanging over the sudden shutdown this week of Sage’s largest partner, MIS Group of Dallas, is: Who is the mysterious senior secured lender that is taking control of the company’s assets?

It’s an important question given that the company’s death has left what is a significant portion of Sage’s software sales up for grabs, being picked over by competitors who are using Twitter and paid Google search links to try to pick up clients.

If a bank owns those assets, then their failure to step up and make a deal to get some value out of what is by some accounts a $30 million business bears looking into.  Why wouldn’t the bank have put together a deal to at least recoup some of its monies?

It makes sense that Sage was owed a significant amount of monies. Why didn’t Sage work hand in hand with the bank and other creditors to ensure a smooth transition for customers?

Right now, the customer base of Sage Software’s No. 1 reseller in 2007 and 2008 in sales volume is being picked clean by competitors and ex-MIS Group employees looking to start up their own businesses.

What the hell is going on behind the scenes with this so-called senior secured lender? It begs the question so many solution providers have been asking: Why didn’t MIS Group file for a Chapter 11 bankruptcy organization?

If the company was shut down by the senior secured lender without any regard for the assets, then you’ve got to ask yourself: Did the senior secured lender feel that the assets were for all practical purposes effectively worthless? What does this say about the solution provider business and the value of those businesses?

Right now the value of a $30 million business is evaporating right before every creditors' eyes. That means those creditors are left holding the bag while the company’s top executives walk away--free to go out and start a technology consulting business or staffing firm that could go in and grab some of those old accounts. How could this have happened? What does it say about our bankruptcy laws?

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