I hate Apple but I love it's products. The company has been so uncooperative with the channel for so many years it's just hard for me to admire the way it operates. Don't get me wrong it has been brilliant at building what is one of the most admired brands in the world.
I just don't like the way it sues college kids that blog about its unannounced products http://www.thecrimson.com/article.aspx?ref=505326
I also don't believe it has ever leveraged the channel the way it should have. Even in the early days of the industry Apple was too heavy handed with its channel partners for my liking.
But I have to admit I love it's products.
My own home network have five MACs (three laptops and two desktops), three PC laptops (one of which runs the dreaded Microsoft Vista) and one PC netbook all sharing two terabytes of backup sotrage and a single HP Color Laserjet which I love.
Mind you that while I have nine computers there are only six of us in the family and at this point only one of the four children is home full time. One is off completely on her own. One just graduateed from college and seems to be around a little and the other full time college student is around during breaks.
So in the end there are lots of choices when it comes to computing in my house.
What gets used the most is the MACs for one simple reason. They just work better.
So what's behind Apple's plans to support Exchange Server with the release of its new operating system Snow Lepard.
Seems to me it is trying to start a groundswell from inside organizations. Anyone already carrying a personal IPhone or who would prefer it will pressure the organizations to tie in.
More importantly if Apple OS is supporting the larger business standards set by Micorosft and other competitors perhaps we may see more MACs in business climates instead of it be relagated to the designers largely.
It's a smart move to begin supporting more business standards but what really needs to do is start supporting a channel that can service those businesses if it really wants to gain share