Some tips, updated from the old blog, on ways companies can work with Channelweb to tell their stories:
How Can I Reach Solution Providers and VARs?
You're in the right place. Channelweb is the world's premier solution provider community, and provides a variety of such opportunities. Some suggestions:
• To locate individual solution providers, try our free online databases, including the VARBusiness 500 and CRN Fast Growth.
• Offer your own perspective by participating in the Channelweb Connect community or by posting a white paper in our free White Paper Library, or our sponsored Vendor Content Community.
• Attend one our live events for solution providers, retailers and end users, including our award-winning Virtual Trade Shows.
• Use our Lead Generator to send targeted messages, our our PR Toolkit to polish your identity.
• Finally, the sales folks would probably want me to mention that you can always advertise with us, in many different fashions.
How Do I Get My Company Covered?
There's a single editorial staff for Everything Channel, Channelweb and our print publications, CRN and CRNTech. Each of our editors have specific areas of coverage. Whether you're a solution provider with an interesting case study, or a vendor with a new product, the best way to get on our radar is to find the specific editor covering your type of company. Get to know our site, search out articles about companies like yours, and refer to the editorial beats list. Then, e-mail the appropriate editor directly with your news, and be particularly clear on why that news is significant to our solution provider audience. If we're interested, we'll want to talk to your CEO and channel chief, as well as some of your solution provider partners.
More general advice: For the funniest set of PR Tips I've seen, take a look at this post from Barry Ritholtz's Big Picture blog. (But please note, he's not from here.) In addition Fred Paul at bMighty offers some useful recommendations, as does Information Week's Cory Doctorow, on working with bloggers and editors in general.
What awards do Channelweb and CRN give out? How can I apply?
How do I get my executive, (product, company) included in ChannelWeb's listings?
See our Directories and Awards FAQ posting.
Is there a single contact to send press releases to?
No, see above.
Does ChannelWeb publish bylined submissions from vendor executives?
No. From time to time, we do publish viewpoints from solution provider executives. Again, contact the editor whose beat covers appropriately similar companies.
Can I post my press release on ChannelWeb?
No. We do have a feed of press releases online, but those come via our sister company, PRNewswire.
