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Was $100 Million Spent Well By Microsoft?

Posted by emoltzen on Sep 8, 2009 9:37:13 AM

When Microsoft wanted to launch its new search engine (or, as some call it, a "decision engine,") Bing.com, the Redmond, Wash.-based company threw a reported $100 million marketing campaign behind it.

 

The software giant has desperately wanted to eat into Google's share of the search and online advertising space and, initially, the results seemed to get it a huge amount of attention and Internet traffic.

 

Fast-forward to today, and it looks as if that early success might now be a fleeting memory. According to analytics site Alexa.org, the trend shows that Google.com is now slightly growing page view count while Bing's has begun to decline.

 

So my question to you: If you were Microsoft CEO Steve Ballmer, how would you have spent that $100 million that went toward Bing marketing?

 

This chart, below, shows Google page views in red and Bing page views in blue, according to measurements by Alexa.org.

 

bingvgoogle.JPG

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